Outright purchase
We buy stock at trade price on agreed payment terms and carry the market risk. Fastest cash conversion for you, lowest ongoing involvement.
Lane BRP
Manufacturing something good? Let us put it in front of the UK market
We take products into UK distribution, open retail and marketplace channels, and hold the stock ourselves — so you deal with one buyer instead of forty.
Commercial models
Three ways to work with us
Each model shifts risk, margin and control differently. We will tell you which one suits your position, including when the answer is that none of them do.
Distribution agreement
We act as your UK distribution partner under agreed territory, pricing and channel terms, with committed volumes reviewed each quarter.
Consignment
You retain title until sale; we warehouse, list, market and despatch, and we share the realised margin. Highest upside, shared risk.
Assessment criteria
What we look for in a product
- A defensible margin. Trade price that leaves room for channel fees, carriage and marketing at a realistic retail price.
- Clean compliance. UKCA or CE marking, safety testing, labelling and documentation appropriate to the category.
- Sensible logistics. Dimensions, weight and packaging that survive parcel networks without unacceptable damage rates.
- Supply reliability. Stated MOQs and lead times you can actually hold when reorders accelerate.
- Channel headroom. A distribution position not already saturated by uncontrolled sellers.
Proposal checklist
Include with your first email
- Catalogue
- PDF or link
- Trade pricing
- Ex-works / DDP
- MOQ
- Per SKU
- Lead time
- Weeks
- Dimensions
- Unit & carton
- Compliance
- Certificates
- UK presence
- Existing sellers
Complete submissions are reviewed within five working days.
What you get
A partner that treats your brand as an asset
Channel control
Agreed pricing floors and territory, actively monitored, so your line is not eroded by a race to the bottom in the first quarter.
Market feedback
Sell-through data, returns reasons and buyer feedback reported back to you, which is often worth more than the first order itself.
One counterparty
A single UK-registered trading entity to contract with, invoice and hold to account rather than a chain of intermediaries.
Integrated fulfilment
Stock sits in our own fulfilment operation, so listings, availability and despatch are never out of step with one another.
No obligation created
Submitting a proposal does not create a contract, distribution right or exclusivity. Any partnership arises only on execution of a written agreement, and all indicative terms discussed beforehand are subject to contract.
Answers
Partnership questions
Do you buy stock outright or take it on consignment?
Both models are available. Outright purchase gives you immediate cash conversion; consignment or distribution models give you a share of the retail margin. The right structure depends on your working capital position and category.
What do you need from a manufacturer to assess a proposal?
A product catalogue with trade pricing, unit dimensions and weights, MOQ and lead times, compliance documentation such as UKCA or CE marking and safety testing, and confirmation of your existing UK distribution position.
Will you protect our pricing and distribution?
Yes. Channel policy, minimum advertised pricing and territory are agreed in writing before launch, because uncontrolled discounting damages the brand and our margin equally.
Do you work with overseas manufacturers?
Yes. We work with manufacturers outside the UK and can act as the UK-facing trading party, subject to import, compliance and responsible-person requirements being properly addressed.
Next step
Tell us what you move, and we will price it
Send your product profile, monthly volumes and destination markets. You will receive a written rate card and an indicative onboarding timetable, normally within two working days.
Direct lines
- Telephone
- +44 7438 302894
- Hours
- Mon–Fri, 09:00–17:30
- Basis
- B2B only