Store architecture
Collection structure, navigation, variant logic and search behaviour built around how buyers actually shop your catalogue, not around your internal SKU tree.
Lane ECM
A storefront and a marketplace estate that actually trade
We build the Shopify shop, open and structure the marketplace accounts, then run the catalogue as a commercial operation rather than a launch project that quietly stalls.
Turnkey build
What a Shopify engagement includes
A working shop, configured for UK trading conditions, handed over with documentation and training rather than a login and good luck.
Product data
Titles, attributes, specifications, imagery standards and structured data applied consistently across the catalogue so listings are eligible for rich results.
Checkout and payments
UK payment methods, VAT configuration, delivery rate bands, and a checkout tested on real devices for speed and accessibility.
Compliance pages
Terms, privacy, cookie consent, delivery and returns copy drafted for UK consumer and data-protection requirements and passed to your solicitor for sign-off.
Analytics with consent
Measurement configured to fire only after consent, so your reporting is honest and your cookie position defensible.
Handover
Written documentation, an admin walkthrough for your team, and full ownership of the store, domain and data.
Marketplace management
Where the volume usually is
Marketplaces reward operational discipline: complete data, competitive pricing, clean account health and stock that is where it says it is.
Catalogue optimisation
Titles, bullet points, back-end search terms, category placement and image sets reviewed against category leaders.
Pricing strategy
Margin floors, repricing rules and promotion calendars set with your distribution policy in mind.
Account health
Monitoring of performance metrics, listing suppressions and policy notices, with corrective action taken quickly.
Reconciliation
Channel fees, returns and settlements reconciled so you know your genuine contribution per SKU, not just gross sales.
Engagement
How the work runs
Audit
Current channels, catalogue quality, pricing position and margin structure reviewed, with findings written up.
Plan
Channel selection, catalogue plan and trading calendar agreed, with clear ownership on each item.
Build
Storefront and listings built, tested and published against the agreed specification.
Trade
Ongoing management, reporting and optimisation, reviewed on a fixed monthly cycle.
No performance guarantee
Marketplace results depend on category competition, pricing, stock availability and platform policies outside our control. We do not guarantee rankings, sales volumes or revenue, and all engagements are governed by our written commercial terms.
Answers
E-commerce questions
Do you build the shop or just manage the listings?
Both. We build and configure the Shopify storefront, then run it as a trading channel: catalogue structure, pricing, promotions, content and reporting.
Which marketplaces do you work with?
The major UK and European marketplaces used by consumer goods brands, including Amazon, eBay, OnBuy and comparable channels. Channel selection depends on your category, margin and brand-protection position.
Who owns the store and the accounts?
You do. Storefronts, marketplace seller accounts, domains and customer data remain the client's property, and access is handed over in full at the end of the engagement.
Can e-commerce management be combined with your fulfilment service?
Yes, and it is the most common arrangement. Running the listings and the stock in one place removes the reconciliation gap between what is sold and what is available to despatch.
Next step
Tell us what you move, and we will price it
Send your product profile, monthly volumes and destination markets. You will receive a written rate card and an indicative onboarding timetable, normally within two working days.
Direct lines
- Telephone
- +44 7438 302894
- Hours
- Mon–Fri, 09:00–17:30
- Basis
- B2B only